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Entrepreneur Mindset 

Innovation and Small Business

Customer Relationships

The Importance of Customer Relations Management 

Income Statement Format

Overview of the balance sheet (financial position statement)

Financial Position Statement Format (General Balance Sheet)

Preparing Pro Forma Statements using the Percentage-of-sales method

Sources of financing

Introducing Business Plan

Objectives and Benefits of a Business Plan

Determining pricing for products or services

Competitive advantage

Pricing strategies

Product Life Cycle

Supply Chain Management

Distribution, distribution channels and distributors

Growth of a small business

The 4 Ps of Marketing Mix

Promotion and SMCR Framework

Promotional Mix


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